Tuesday 29 January 2013

Race Minority

Vogue Magazine



There was contoversy by a feeling that American Vogue "lumped" all the girls into one shoot together, than giving their own editorial shoot, in the form of a bigger story.

"I do sincerely hope that American Vogue will continue to use Asian models, and that this is not some 'flash in the pan trend" comments JP on Models.com.  I can't remember the last time I saw a single Asian girl story in the magazine. Other comments said "What a joke. TWO pages? Why isn't there a full-on editorial or a cover?"

Victoria's Secret



Victoria's Secret created the “Go East” collection, which has a theme of Asian-inspired lingerie wear which had the tag line: “Your ticket to an exotic adventure.”
Jacinto commented, saying "The lack of Asian women here simply exposes the deep-rooted nature of the Orientalist narrative, one that trades real humanness for access to culture," she wrote. "Besides, it can only feel sexy and exotic if it's on an "American" body—without the feeling of accessing something foreign or forbidden, there can be no fantasy."
then explained that  "It's important that companies like VS know that capitalizing on a stereotype and on a culture is tasteless and offensive".


The Guardian quotes Annie Walshaw, a model booker, on the subject:
“When the client sends you a brief you know straight away they’re not talking about a black girl. They say they want ‘a girl with long hair, who looks like a fairy’


It seems designers are mostly interested in this centain "look" in mind, apparently the reason for using white models is because the way they are stereo-typed to be delicate. 


The designers only desired "look" is white european women for make - up and catwalks. Why?
well, the excuse given The Guardian quoted from Annie Walshaw:

"There's not so much work for them, and sometimes photographers and makeup artists are scared. They don't know how to light or make them up properly so it takes a lot longer . . . It's a slower process."

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