Allwalks campaign promotes diverse, healthy body and beauty ideals on the catwalk and in fashion imagery, run by industry insiders. Co-founded by Caryn Franklin, Debra Bourne and Erin O'Connor

Diversity

Definition The Cambridge dictionary defines diversity as “many different types of things or people that are included in something”

Appearance:

size

shape

colour

features

birth marks

burns

facial disfigurements

age

disability

Lifestyle:

culture

social group

personality

nationality

interests

religion

proffession

Every Body Counts

Caryn Franklin gave a presentation on Diversity and how the cycle of time has changed through the years, from men/women being equal in shape and size to currently using a image of a young, pale, slender model.

History of Fashion

The fashion in the 60s all about Twiggy, it was the birth of modernity.

In the 80's we weren't aware who the models were, it was focused on the clothing and we felt free to experiment style. You weren't able to see the images from catwalks, the public weren't particularly following trends.

The 90's had more standard models for a consumer of variety of bodies who were divaish, iconic and aspirational, to who were respected there careers and successful and relateable to the public, for varied skin tones and healthy curvy figures.

The current images you frequently see on a catwalk of a young man and woman.

Models on the catwalk become very tall, slender, young and pale showing an extreme image that translated to weak, frail and zombie like. Showing the public an unrealistic imagery of unachieveable bodies and unhealthy for any human.

People these days are critcized on outfits, body and shape etc, such as lady gaga who recently gained a few pounds which critics slammed her weight gain. Lady Gaga stood up herself in this article, explaining a normal body size is "real beauty", using an example of Marilyn Monroe who was also a curvy women of a healthy size 16, this shows how society has negatively changed  with no freedom but pressure to be a perfect skinny. 

Vivienne Westwood

This ad campaign is very different and indiviual to most fashion campaign because you see in these images, the designer Vivienne Westwood who is 71 years old of a healthy size, proud to show her flesh and highly fashionabley designed outfit for her age which looks like shes in africa, which shows a real view of the world. I also think it's interesting as well to us a celebrity Pamela Anderson, yes shes thin however she a normal height with curves, who is also older than average model, and show a fun refreshing side of fashion photography. 

Vivienne Westwood also used another star from Mad Men who is very vuluptuous and different to a typical model and shows great pride in beautiful plus size models.

Chen Mann

Chen mann is very unique and orginal to chinese culture, showing it's beauty and indiviality, from a basic image to colour culture and imaginitive style.